“There's never been a more important time to lead with purpose and learn from experts like Scott in the field.”
Hans Vestberg
Chairman and CEO, Verizon
“Purpose unlocks business growth. This book is a blueprint for its execution.”
Susan Johnson
CMO, Prudential
“The Purpose Economy is upon us. This book puts forth a new competitive advantage, ‘Movement Thinking’ as a way to activate Purpose for the people who matter inside and outside your company.”
Anand Mahindra
Chairman, Mahindra Group
“Chip and Scott tackle the toughest part of any purpose journey, which is also the most important: how to convert wonderful words of a purpose statement into actual behavior. A must-read for anyone wanting to make sure their purpose work truly connects and drives enduring change.”
Amy Fuller
Global Chief Marketing & Communications Officer, Accenture
“Don’t just baby-sit your brand. Honor and Activate your brand to fit the environment.”
Steve Wozniak
Apple co-founder
“This book identifies how to not merely talk about purpose but actually do it.”
Ranjay Gulati
Professor, Harvard Business School